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YouTube is the most visited website by far, with 5.5 billion search visits per month. The first thing we notice about the Worldwide data is that four of the top five most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, and Twitter. So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world: Which got me wondering: how many of the top 100 websites in the US are only popular in the US? Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 97.8% of its traffic. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Phoenix” every month. How? Almost all of its traffic comes from branded searches. Yet it still gets more organic traffic than Home Depot, Apple, Netflix, and many other big names. This is because Google shows links to Maps whenever you search for a well-known location.Ĭraigslist is one of the ugliest sites on the internet-I don’t think anyone would disagree. It’s a similar story for Google Maps, which receives an estimated 8% of all the site’s organic traffic. This is no doubt thanks to the finance SERP feature that appears at the top of the results for hundreds of thousands of stock-related searches like “tesla stock” and “apple nasdaq.” Believe it or not, 16.3% of this traffic comes from people Googling “Google.”īut perhaps more interestingly, 5% of Google’s organic traffic goes to the ‘Finance” subfolder. is in 25th place with 53.3 million monthly organic visits from the US. So here are a couple of interesting observations from the rest of the top 100: Google Hardly surprising I think pretty much anyone could have guessed that Wikipedia, YouTube, Amazon, Facebook, and Twitter would be the most visited sites in the US. Next up, we have and with ~467.3 million and 285.5 million monthly organic visits respectively. … which makes navigation via Google even quicker. Also, you only have to type “a” into Google for it to suggest “Amazon” as a search term… Why does this happen? Most likely because searching for “Amazon” and clicking on the first result is easier and quicker than typing the entire URL (into the address bar. The keyword “Amazon” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month. Interestingly, roughly 14% of those visits come from a single search query, “Amazon,” for which there are 79.5 million monthly searches in the US. Some people click on many search results, whereas others will click on few or none.Īmazon is next on the list, with over 585.5 million estimated organic monthly visits. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Just to be clear, those numbers are averages. On average, every person in the US clicks a YouTube result 2.83 times per month. Considering that the US population is ~330 million, this means that each person in the US clicks on a Wikipedia result 3.44 times per month, on average.

Wikipedia is the most visited website on our list, with more than 1.1 billion estimated monthly visits from organic search.

Unsurprisingly, this list is dominated by big websites that many of us know and love. Top 100 most visited websites in the US #